Digital marketing is a type of marketing.It is helpful to target potential customers by internet and digital media like smartphones.
And today digital world is growing rapidly. As a result digital trends also changes very quickly.
Digital marketer have to know about these trends because it will help them to promote businesses.
Also digital marketing latest trends is fundamental unit to promote business online.
Here we are going to talk about 5 digital marketing latest trends you should know about
1. Artificial Intelligence (AI)
Artificial intelligence term used to describe machines and computers that mimic cognitive function. So like human interacts with other human mind. This intelligence also do the same.
In the previous years, marketers felt hesitant to use artificial intelligence as their marketing strategy but now when businessess grows rapidly many companies have adopted AI technology to improve their market.
Big companies like Amazon, Apple, Google and Microsoft are using this technology very efficiently.
AI have the ability to collect data, analyse it and apply it. Nowdays it is trending in digital marketing as it is helpful to get consumer behaviour.
As information of potential consumer is increasing very fast AI is in need to many businesses. Due to its ability to use data accurately it is in trending.
AI technology analyse consumer behaviour like search by consumers, previous purchases by them, pages they follow and much more. That’s why it is capable to to target potential customers.
2. Video Marketing
It is one of the bestest trend to promote business in the field of digital marketing. Because consumers are influenced by videos.
- 85% of marketers say that video is an effective way to get attention online.
- 93% of brands got a new customer because of a video on social media.
- 78% of marketers say video has directly helped to increase sales.
- 94% of video marketers consider video an important part of their marketing strategy.
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
To get more statistics about video marketing.
Not just YouTube, video marketing is easy to publish in other media as well. Like Facebook, Instagram and Linkedin post or live broadcast.
If your site includes videos its possible that you will get 50 times more traffic. Because people find video content more compelling. So Google pushes that pages higher in ranking which have videos.
There are many types of videos to do marketing like
- Live Videos – use for interviews, product demos and behind the scenes glimpses etc.
- 1:1 Videos – it is used when marketers creates personalised video rather than phone calls and emails.
- Video SEO – check out this guide to know more about it Video Guide
- 360 Degree Video Content – It is trending in video marketing these days.
As we see these stats and ways of videos we can say that it is one of the digital marketing latest trends.
3. Social Media Marketing
Today nearly 4 Billion people are using social media. So companies used to target social handles because customer nowdays are more active on these handles than others.
But it doesn’t mean that company and marketer always use these platforms.
As social media have relevant information regarding people. So businesses can easily make marketing strategies and provide better services to customers. You can categories them and on the basis of their interest can meet right customer.
Social media is helpful to increase sales because you are there in front of a customer everytime. So you are having attention of your future customers and will make him/her your potential customer.
One important and best point of social media is it is free of cost. Means it is easily accessible and smooth way to do marketing. However you have to pay for ads but it is not necessary to provide ads for your page.
Social media community is increasing everyday. Also it have many advantages like improve insights, leads to conversion and branding also. That’s why it is in digital marketing latest trends.
4. SERP Position Zero
There is a position one in Search Engine Result Pages (SERP) and then Google introduced position zero in 2014.
May be you heard about this term zero position also known as “featured snippet”.
These featured snippet could be in the form of a paragraph, list, images or video to give accurate and quick results. Also many times searchers do not find any need to open particular website because it provides relevant information in the zero position.
There’s no need for the businesses to be the number 1 on search results. Because the content which provides faster, easier and relevant information to the searchers can get zero position instead of first.
But it is not easy to be in Position Zero. To get position zero you should follow instructions given below –
- have the right keyword opportunity
- try to get searcher intention
- put relevant content with media, images, lists and tablets
5. Conversational Marketing
It is a one to one interaction between customer and business. To solve customer grievances, clear any doubt and to provide extra information about business it is used.
It is very useful marketing to solve customer grievances at real time because more than 80% customers want businessbusiness to respond fast.
This is the way to improve communication for the businesses and to grow it fast.
Live chats, chatbox and messaging apps used to provide this marketing.
Conclusion – In the end I want to say that there are many ways to improve digital marketing but new trends should be follow first. That’s why here we present you top 5 digital marketing latest trends.